JULY 4-6, 2024


Boost your Beauty Business in South China

South China Beauty Expo is the B2B event for global cosmetic industry professionals interested in the exciting opportunities in the South China region! Product sectors include finished products categories of Cosmetics & Toiletries, Beauty Salon, Nails, Natural & Organic, Hair. Meanwhile, will host suppliers from Ingredients & Lab, Contract Manufacturing, Primary & Secondary Packaging, Prestige Pack & OEM, Print & Label, Machinery & Equipment.

During three days in the landmark of the China’s beauty industry- Guangdong, industry professionals have a unique opportunity to discover and exchange ideas on innovations and trends with a highly targeted B2B audiences.

Fair date:
4-6 July, 2024

Fuhua 3rd Road, Futian District, Shenzhen, Guangdong Province, China


  • Distributors / Agents / Importers / Wholesalers
  • Retailers (Including Department Stores, Supermarket, Pharmacies, Duty-free Shops and Franchises)
  • E-commerce
  • Beauty Salons and Spa Owners
  • Manufactures (Including R&D and Purchasers)



Skin Care, Makeup and Color Cosmetics, Fragrance, Makeup Accessories, Toiletries, Beauty tools, Men Care, Personal Care, Household Detergent, Nature and Health Beauty Products, Franchises and Retail Stores, Importers, Agents and Distributors.


Beauty Salon & Spa Products and Equipments, Professional Makeup, Nail Care and Tattoo, Hair Products and Equipments, Professional Beauty Accessories, Beauty Schools, Institutions and Other Service Providers.


OEM/ODM/OBM, Private Label, Raw Materials and Ingredients, Packaging, Pumps/Valves/Sprayers/Caps and Accessories, Color Cosmetics Packaging, Tubes, Printing, Paper/Boxes/Bags and Machinery, Testing and Inspection, Advanced science and innovation.


Exhibition Size(sqm.)
Exhibited Companies and Brands
Total Visits
Procurement Inquiries


2022 SCBE Organizer logo_darkgrey-ENG

South China Beauty Expo is organised by SCBE Exhibitions (Shenzhen) Co., Ltd.

SCBE Exhibitions (Shenzhen) Co., Ltd. is a joint-venture company between Informa Markets Asia Ltd., BolognaFiere Group and Shanghai Baiwen Exhibition Company.


Informa Markets Beauty has an extensive network powered by B2B events across 11 cities in Asia (Bangkok, Chengdu, Ho Chi Minh City, Hong Kong, Jakarta, Kuala Lumpur, Manila, Mumbai, Shanghai, Shenzhen, Tokyo), the world’s fastest growing markets. By further expanding its strength, the Beauty Portfolio now includes a new B2B event in Miami 2021 serving the East Coast and USA, South America and Caribbean Islands regions.
Informa Markets creates platforms for industries and specialist markets to trade, innovate and grow. We provide marketplace participants around the globe with opportunities to engage, experience and do business through face-to-face exhibitions, targeted digital services and actionable data solutions. We connect buyers and sellers across more than a dozen global verticals, including Pharmaceuticals, Food, Medical Technology and Infrastructure. As the world’s leading market-making company, we bring a diverse range of specialist markets to life, unlocking opportunities and helping them to thrive 365 days of the year. 


BolognaFiere Group is the world’s leading trade show organiser in cosmetics, fashion, architecture, building, art and culture. The Group has more than 80 international exhibitions within its portfolio, notably Cosmoprof Worldwide Bologna, the most important meeting point in the world for beauty professionals, established in 1967 and held in Bologna, Italy. For the 2019 edition, Cosmoprof registered more than 265.000 attendees from 150 countries in the world, with an increase by 10% of foreign professionals, and 3,033 exhibitors from 70 countries. The Cosmoprof platform extends throughout the entire world with its events in Bologna, Las Vegas, Mumbai, and Hong Kong to create an efficient international platform for the beauty industry around the world.


Shanghai Baiwen Exhibition Company is a branch of Informa (FTSE 100), the world’s largest exhibition magnate, and also the organizer of China Beauty Expo (CBE), China’s renowned beauty show. With over ten years of experiences in planning and organizing quality exhibitions, Baiwen has won the honors of quality, professionalism and authority. China Beauty Expo, with an annual exhibition space of 260,000sqm, is one of the top three beauty shows in the world. As the international trading platform covering full supply chain of beauty products, CBE includes three shows, namely China International Skin Care and Washing Product Show, Shanghai International Skin and Hair Care Product Show and Shanghai International Daily-use Chemicals’ Ingredient, Packing and Machinery Show. Baiwen is currently the Chairman Unit of Shanghai Exhibition Industry Association and Vice Chairman Unit of Shanghai Daily-use Chemical Association. CBE has been awarded the honors of Shanghai’s Well-known Brand, Shanghai Brand Exhibition, Shanghai Brand Service etc.